Why an Incredible Cleanser is the most important thing you'll ever invest in !
Why an Incredible Cleanser is the most important thing you'll ever invest in !
- Imagine wearing the same clothes made of luxurious fibers every day for two years
- In order to preserve these clothes you have to choose the best, mildest cleanser to hand wash
This is your hair !
- Your hair grows about 6 inches in one year
- If you have hair 12 inches long the very ends of your hair are two years old
And your hair is going through all sorts of damaging elements while growing
- chemicals
- environment
- mechanical
- heat
The one thing we do frequently on a regular basis is cleansing the hair and scalp!
This is the preparation for everything else to follow, whether it is a chemical process, hydration, bond re-forming, deep conditioning or styling.
The right cleanser sets you up for success!
Must Have:
- Gentle cleansing of hair and scalp
- Leaves behind no build up over the long term
- Does not strip professionally chemically processed hair such as
-Permanent, demi or semi permanent colour,
-Perms
-Bleach highlights/balayage
- Environmentally friendly ingredients