Don't Fall for 'Frizz' Shaming-Based Product Pitches!

 After our haircut, my client was shaking her head vigorously so I could do a slo mo video and I thought her natural soft look was Awesome !

I used my IM Curly Creamy Hydrating Styler that has a light hold..no crispy crunchies today !

And it got me thinking about 'Frizz Shaming' and malicious product sales.

'Frizz' is nothing to be ashamed about but the word itself is just a shaming tool to sell you products.

'Is your hair dry and FRIZZY?'   (Probably THE most used phrase ever..)

These are two separate things.

• Dry hair has a milky appearance, almost like the hair has been coated and dried with 1% milk on it and is remedied by squishing in WATER, not tons of creams and leave-ins!

• Frizz is just curl that has separated and has nothing to do with being dry.

Armed with this savvy knowledge, you can go forth and

Be Fluffy, You Smart Rebels !